As part of a collaboration with Red Antler, I was asked to create a brand film to introduce the new USL brand. Much like the MLS rebranding that went before it (which I also worked on with Athletics), USL wanted to reinvent their brand for the next generation of soccer fans. I was responsible for all aspects of the promo: from concept and art direction, to animation. We made the most of the footage available, and created a system of assets and transitions for USL to use in the future.

This project was featured on Brand New.

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Created in collaboration with Paul Owen & Red Antler.