Love Fútbol transforms communities in South America by providing children with a safe place to play. Working in partnership with local leaders, Love Fútbol builds fields and empowers the people to contribute positively to their community. We built this brand from the ground up in order to connect South American communities in need to North American funders. The lo-fi, high energy graphic style was derived from favela painting and wheat pasting posters. The identity extends from print, to motion, to web and features their own custom typeface. Most importantly, it remains easy to implement in South America using little resources or expense.