Empowering
the next
generation
of leaders

BRAND IDENTITY, MOTION

Iraq & Afghanistan Veterans Of America

IAVA is dedicated to standing alongside its 2.4 million vets from the day they return home, empowering them to become the next generation of leaders. These aren’t your average vets. They are young, entrepreneurial, and digitally aware. We created a bold new platform where its strength lies in the ability to adapt to a variety of needs and situations. Their mantra “We’ve got your back” calls them to action to continue to fight the good fight. From local communities to the White House, the open source purpose-driven identity feels at home on a congressman’s lapel or tattooed on the arm of a wounded warrior.

Created while at Landor Associates. Team including: Paul Owen and David Ricart.