I worked with the team at Trollbäck+Company to create this direction for ESPN’s streaming product: ESPN+. The goal was to create a new identity for true fans that desire more in the age of always-on sports entertainment. With this concept we wanted to “go deeper” as if peering into a world of content through the ESPN+ lens. Flash frames, graphic viewfinders, and image tiling give us a continual sense of zooming in, looking closer, and enhancing the digital streaming experience. This concept evolved after I worked on it as it made it’s way into production.