Chalk Gyms in Brooklyn isn’t like other gyms. They make the choice to lead a healthy lifestyle fun, transparent, and simple. It’s not a transaction, it’s a relationship. I led the visual strategy for this mutli-layered project, designing and implementing this vibrant brand identity to work across social media, the web, printed materials, and the gym environment itself. We wanted to make going to Chalk the highlight of someone’s day, and make it a real part of the community. Chalk is literally turning the concept of a gym on its head.