AKA is a collection of extended-stay residences. A stay at AKA combines the style and hospitality of a boutique hotel with the space and comfort of a luxury condo. AKA wanted to communicate the essence of their brand in a 60 second promo to be used at the TriBeCA Film Festival. After a strategy work session with the AKA team we landed on a concept: The chaos of life pauses in the calm of AKA. We then brought the idea to life using a sophisticated monochromatic palette, stylish typography, and on-location shoots at two of their New York City properties.