STAND FOR BETTER

Truist

ART DIRECTION, BRAND DESIGN,
MOTION DESIGN, ANIMATION

Created from the merger of BB&T and SunTrust, Truist aims to lead with purpose and deliver a financial experience that balances a personal touch with advanced technology. I had the opportunity to work with Interbrand over the last several years to help launch and define the Truist brand across a number of motion projects. I helped pitch and art direct campaigns, edit promos for new initiatives, designed and animated videos for award entries, and oversaw the creation of a motion toolkit for all the brand. I was also able to remotely plan and art direct a multi-location photo shoot for Truist Wealth (with a very talented team) at the height of the global pandemic.

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AD_20201014_FF_Truist_Genspring-Shot-2_V5_045_BMS_R2_1_Final
AD_20201014_FF_Truist_Genspring-Shot-1_V2_059_BMS_R1_2_Final

Created with Interbrand NY. Team including: Chris Campbell, Daniel Irizarry, Damini Agrawal, Stéphane Rodriguez, Will Shepard, and Jessica Tsukimura.

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STEVE HASLIP

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contact [at] stevehaslip.com
703.623.8383